Our staff are first to become new Northumberland Ambassadors.
The Hog's Head Inn staff are among the first to become Northumberland County Council's brand new Northumberland Ambassadors.
Ready to boost tourists’ experiences in the county just in time for the peak summer season, staff from The Lindisfarne Inn received their title by undertaking ten ‘Know your Northumberland’ training courses. The courses provided businesses which come in contact with tourists with crucial area knowledge to enhance visitors’ stays, encourage them to spend more quality time in the county and hopefully make repeat trips.
The Know your Northumberland courses were organised by Northumberland County Council in partnership with Northumberland College who provided accredited qualifications. New courses have been added to the programme and will begin in the autumn.
An awards ceremony was held at Northumberland County Council to present the Northumberland Ambassadors with Northumberland College accredited certificates.
Out of those 69 participating in the courses, seven received the gold Northumberland Ambassador qualifications, with eight reaching silver qualifications and 11 receiving bronze.
The Northumberland Ambassadors will receive a logo for their website and a certificate acknowledging their achievement. As well as a badge to proudly mark their status, the Northumberland Ambassadors will have the knowledge to inspire visitors staying within our county and celebrate Northumberland’s many assets.
Keith Liddell, chief executive officer of the Inn Collection Group which owns The Hog's Head Inn said: “We were delighted to work with Northumberland County Council to support the ‘Know Your Northumberland’ initiative. We invested in staff from The Lindisfarne Inn at Beal, The Bamburgh Castle Inn at Seahouses and The Hog’s Head Inn at Alnwick to take part in the familiarisation trips. They found learning more about the amazing attractions on our doorstep – and a little further afield in the county – fascinating and are already sharing their new-found knowledge of the county with visitors.”
“Our aim is to make sure visitors at our inns not only get the most out of their stay in Northumberland, but that they return and share their experiences with others.”
A variety of Northumberland based businesses took part in the courses including; Northumberland accommodation providers; café and gift shop owners; tourist information staff; local producers; tourism association members; Beadles from the Sanderson Arcade and Nordic walking and historical guides. The courses ran from February until May.
Northumberland County Councillor Val Tyler policy board member for culture and community infrastructure said:
"Congratulations to everyone who has taken part in the ‘Know your Northumberland’ courses. It is excellent to see that so many businesses in contact with tourists within Northumberland taking part to help visitors to our county to enjoy our attractions and stay longer.”